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Marking a major shift in her coaching journey, Emma Coates has left her position leading the England WU23 national team to take over as head coach for National Women’s Soccer League franchise Bay FC.

Fresh Beginnings

Her appointment follows the departure of Albertin Montoya, who led the San Jose-based club during its debut two seasons in the top-flight American league. Montoya stated in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“I have thoroughly enjoyed my time with the FA,” commented Coates. “It has helped shape me both in my career and as an individual. I am now prepared and eager to test my abilities in a new environment.”

Track Record of Success

Since taking charge in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to the United States is her England assistant, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.

Kay Cossington, a former FA women’s technical director, praised Coates's abilities: “She is both an outstanding tactician, but she also has a demonstrated history of elevating athletes to thrive domestically and internationally.”

“Coates excels at leading of teams and environments and has the strategic outlook we were looking for,” she continued.

Club Context

Bay FC experienced a contrasting start to its NWSL existence, finishing in seventh place and losing in the playoffs in its first year before struggling to a 13th-place finish in 2025.

The Football Association's new technical lead, Gavin Step, bid farewell to the outgoing coaches: “We thank Emma and Gemma for their time with us and extend our best wishes with their next chapter. Emma, with Gemma, has played a crucial part in bolstering the progression route between the WU23s and the senior squad.”

“Together, they have directly impacted the development of many young players who have earned call-ups to senior Lionesses,” he added.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates has overseen the promotion of multiple players to the England senior side, including playmaker Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

The search for their replacements is now underway, with the aim to continue the growth of the youth national team in the seasons ahead.